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6 Reasons Why You Require Valeting Services at Your Restaurant

According to a recent study, around 65 per cent of people consider cars an essential form of transportation. Most see cars as the safest and most convenient way to go from one place to another. It means that parking is a crucial amenity in any business today.

While on-site parking is necessary, here are some reasons why you should take it one step further and offer valeting services for your restaurant.

Improves First Impressions

Many customers associate valet services with first-class service. As such, a valet stand can help you build positive associations with your prospective clientele.

You can strategically place the valet stand near the front door or entrance of the property, making it visible to anyone coming in or out of the restaurant. It allows clients to see it easily and utilise the service.

Reduces the Risk of Accidents

Accidents can happen in car parks. People who have had too many drinks or inattentive drivers can collide with another car whilst entering or leaving the car park.

Valeting service is one of the ways to prevent accidents like these from happening. Valets can help safely take a client’s car in and out of the car park. Furthermore, they can help assess if the customer is fit to drive. You can even partner with driver-only chauffeur services that can bring clients home.

Minimises Stress

Finding a parking spot in a car park can often be stressful and frustrating. Valet parking can remove that stress and create a positive customer experience even before guests sit around a table.

Additionally, some clients may find walking back to their car in a car park at night anxiety-inducing. But when you have a valet, your customers can leave the restaurant premises feeling well-looked after.

Enhances Your Brand

Valet parking service is a great way to enhance your brand. Not only will you show that you are a first-rate establishment, but it can also prove that you care for your clients.

Both instances leave a positive note for your clients. You can take it a step further and offer to contact driver-only services for people who enjoyed the wine selection a little too much and may have trouble finding their way home on their own.

Increases Revenues

Valet parking services enhances the overall customer experience. When clients leave happy, they are more likely to return. This, in turn, will help you gain loyal return customers and can boost revenues.

Additionally, regular clients can spread the good word about your restaurant. They can entice their friends, families, and colleagues to try your restaurant. Word-of-mouth may be simple and uncontrollable, but it is one of the most powerful marketing tools that you can have.

Maximises Space

There will always be inconsiderate drivers who would take up parking spots. Your other clients could be miffed when this happens, preventing you from maximising the car park space.

Valet parking can keep this from happening. Valets know how to park cars in designated spots properly. This saves your clients from irritation and helps you optimise your car park usage.


Offering valeting services is one of the best ways to improve your business. The service reduces anxiety, stress, and problems associated with parking in car parks. It also provides first-class service and allows your customers to dine in peace. A valet parking service offers a convenient and efficient service, especially for restaurant businesses. Most importantly, it can enhance your brand and improve your revenue in the long haul.

If you are looking for one of the best and most-trusted valeting contractors in Cambridgeshire, look no further than Secure Group. For well over twenty years, we have been providing the UK motor industry with prompt, reliable, and professional valet services. Contact us today to know more about how we can help you!


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